So you can just ride the wave of popularity and get more views without having to do a bunch of extra work. Because of the general interest in certain games, viewers are already looking for content related to them. And trend-jacking popular video games or new releases are a great way to drive up views quickly. The beautiful thing about gaming content is it’s attractive to viewers of all ages. I know some of you are happy to hear this. According to Social Blade, his channel’s getting 20,000 subscribers every single day. This short-form food format is the reason why his channel is skyrocketing on YouTube right now. Albert takes his cooking niche and makes it wildly appealing by recreating popular dishes from restaurants, TV shows, and movies. but food content centered around chocolate, gummies, and meat-filled recipes are at the top of the charts.Ī good example of a creator killing it is albert_cancook. Now, food can include a lot of topics: cooking tutorials, food reviews, mukbangs, etc. They are truly a global phenomenon and are therefore racking up a ton of views via YouTube Shorts. They work in any language, although they oftentimes don’t include any speaking at all, making them easily consumed around the world. These types of videos work so well because they’re what I consider global-friendly. Viewers are mostly watching pranks, challenges, and a special genre known as “oddly satisfying.” But it’s not just any entertainment content. Entertainment is by far the most popular Shorts niche, accounting for over 17% of all YouTube Shorts views over the last 90 days.
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