![]() ![]() Then you factor in the Levi’s component and their incredible recruiting strength, and we are building a powerhouse team for the future.” Wahler said, “I am constantly impressed with the incredible people who want to be a part of the Beyond Yoga team, and the fact that we’re over 85 percent female, that we’re incredibly diverse and extremely committed to our values, makes it a very compelling place to work. She also believes Beyond Yoga’s values continue to support recruitment efforts, including its “female-founded, female-led” positioning. She said “almost 100 percent” of Beyond Yoga employees have remained with the company after the acquisition, and she believes that reflects the promise of the new Levi’s partnership. Wahler noted that since the acquisition closed last September, it has hired 30 employees across all departments, including e-commerce and brick & mortar. Wahler shared four strategic pillars for growth: The remainder was wholesale, with about 20 percent online and 30 percent from third-party physical stores. Said Wahler, “We have just invested everything back into our business so we could continue to grow.”Ībout half of its sales in 2021 came from. Prints use waterless printing methods.īeyond Yoga’s growth over the last three years, over 30 percent CAGR (compound annual growth rate), the brand has been profitable with over 60 percent gross profit margins. The company touts that ninety percent of fabrics used to manufacture Beyond Yoga products are either bluesign certified, Lenzing Tencel Lyocell or recycled. Sustainability is another cornerstone of the brand, with production predominantly in the U.S. The brand introduces 500 SKUs per season.īeyond Yoga’s core customer ranges in age from 25-to-44 years old, with its product used for activities, including Yoga and all occasions.Ī survey of over 2,000 of its customers found that 68 percent wear Beyond Yoga clothing for working out and non-workout activities. The brand’s data shows that its core customers purchase three times within 12 months.īeyond Yoga aims for a healthy core offering complemented by monthly product drops featuring the latest silhouettes, colors and fabrics. She said, “Our intensely loyal and high repeat customers love us because we consistently deliver high-quality, high-performance buttery soft products that people love.” The product quality, however, ultimately wins fans. The inclusive stance is reflected in sizing and advertising with a commitment to never Photoshop a woman’s body. And we make the clothing that takes you beyond.” So we create super-soft, incredible products for year round-the-clock lifestyle, and we dress you for your toughest workouts, for lounging, hanging out with friends, and absolutely everything you need to do. “We celebrate you as you are today, and we don’t want people to feel like they have to work out to fit into their workout gear. “From the beginning, and before it was cool, we set out to make a size-inclusive clothing line that fit all shapes and sizes that made people feel amazing, and that’s exactly what we did,” said Wahler. In Wahler’s first address to the investment to the community since the acquisition, she recounted the brand’s back story and how she co-founded the company in 2005 with Jodi Guber Brufsky. Levi’s acquired Beyond Yoga in September 2021 for $400 million. Growth should accelerate through category and channel expansion, including opening its first brick-and-mortar doors. At Levi Strauss & Co.’s Investor Day, Michelle Wahler, CEO and co-founder of Beyond Yoga, said the athleisure brand will surpass $100 million in sales in 2022. ![]()
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